Frequently Asked Questions
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2. How long will it take to get my product on the shelves of a big box retail store?
Under the frequently asked questions category "How long will it take" is by far the most prolific question asked.
This is not surprising as vendors are anxious to see their products on the shelves of big retail and finally be rewarded for the long hours it takes to conceive, create, produce and market a retail item. No one in the final stages of bring a product to market is without significant battle scars, however in the foxholes of product development there are no pessimists.
Although the newer items to market will generally take more time and work you can expect the process to take 3-18 months or longer. I know this seems like a long time, however unless you are Sony, Campbell's, Johnson & Johnson or like companies the process will be lengthy and the sooner you begin the faster you will see results. Visit our blog to read the full article.
1. How long will it take to get my product in front of retail buyers?
TLB Consulting can generally get products in front of the correct buyers in under 60 days. However, please understand that having a buyer evaluate a product and that buyer deciding to make a purchase are two completely different functions and have two completely different timelines.
3. How important is packaging?
Packaging is one of the most crucial areas of launching a new item. How the customer will see your product and view your company for the first time is a part of the process that cannot be overlooked or minimized. Packaging is what will compel a consumer to pick your product up off the shelf and want to learn more. Having packaging that pops and sales copy that creates an emotional purchase response is the one thing that can differentiate your product from others.
4. Do I need to have packaging complete before working with TLB Consulting?
No! TLB Consulting works with some of the best design companies in the US. We can help you with the following and more:
- Web hosting, design and ecommerce
5. What is EDI?
EDI is "Electronic Data Interchange". This is the electronic way retailers communicate with vendors. Most PO's, ship confirms, invoicing and other important documents are transmitted back and forth between the retailer and vendor using EDI.
6. Does my company need EDI?
Yes, if you are planning to do business with large companies such as Costco and Target your company will need to be EDI capable. TLB Consulting offers full EDI and order management services, plese contact us for pricing.
7. How do I price my product?
Pricing your product is a process that is as important and as packaging. Consumers will make purchasing determinations based on price and value for the price. This is a complicated process and cannot be fully disclosed in a short answer. If you have questions about pricing please contact us before taking your product to any retail companies. TLB Consulting can create a comprehensive pricing strategy for your product which encompasses every retailer you are targeting.